[1]谢丽,丁海欣.基于 Bass 模型的谣言传播与控制问题研究[J].计算机技术与发展,2018,28(11):103-106.[doi:10.3969/ j. issn.1673-629X.2018.11.023]
　XIE Li,DING Hai-xin.Research on Propagation and Control of Rumor Based on Competitive Bass Model[J].,2018,28(11):103-106.[doi:10.3969/ j. issn.1673-629X.2018.11.023]
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基于 Bass 模型的谣言传播与控制问题研究()
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《计算机技术与发展》[ISSN:1006-6977/CN:61-1281/TN]

卷:
28
期数:
2018年11期
页码:
103-106
栏目:
智能、算法、系统工程
出版日期:
2018-11-10

文章信息/Info

Title:
Research on Propagation and Control of Rumor Based on Competitive Bass Model
文章编号:
1673-629X(2018)11-0103-04
作者:
谢丽1; 丁海欣2
1. 山东大学 管理学院,山东 济南 250100; 2. 郑州大学 旅游管理学院,河南 郑州 450001
Author(s):
XIE Li1; DING Hai-xin2
1. School of Management,Shandong University,Jinan 250100,China; 2. School of Tourism Management,Zhengzhou University,Zhengzhou 450001,China
关键词:
Bass 模型; 谣言传播; 谣言控制; 舆情; 仿真
Keywords:
Bass model; propagation of rumor; control of rumor; public opinion; simulation
分类号:
TP391.9;G206.3
DOI:
10.3969/ j. issn.1673-629X.2018.11.023
文献标志码:
A
摘要:
信息时代存在大量的谣言传播,在当前的网络环境下,如果放任不管,则这类谣言将严重危害社会的安定团结,因此有必要研究谣言的传播机理,并进而为有效控制策略的制定提供依据。 基于经典的 Bass 模型,从竞争性创新扩散角度构造谣言传播与控制模型,分析了谣言传播系统的稳定性条件与可能的扩散结果,并利用系统动力学仿真技术探索了典型情形下谣言传播的规律及控制与影响策略的实施要点。 仿真及数理分析结果显示,真实信息的介入时间对于遏制谣言传播具有重要影响,但为了最终阻止谣言传播,还需要考虑到如何积极地影响谣言采纳者与真实信息接受者之间的互动,从而从根本上消除谣言。 研究同时揭示,不仅需要注意谣言控制的结果,更应注重过程。
Abstract:
There are vast propagations of rumors in information age. At current network situation,without controls,these propagations would endanger the stability and unity of the society seriously,hence it is necessary to investigate the law of propagation and further design effective strategies for the control of rumors. Based on the classic Bass model,from perspective of competitive innovation diffusion,we construct models for rumor propagation and control strategies,then analyze the stability conditions and outcomes of rumor propagation system,and employ system dynamics simulation technique to explore the law of rumor propagation and the critical points for the implementation of rumor control and intervention strategies under typical settings. The results of simulation and mathematical analysis indicate the timing of authentic information intervention has a great effect upon the propagation of rumor,but in order to suppress the propagation of rumor finally,it needs to effectively impact the interactions between the adopters of rumor and the adopters of authentic information to eliminate rumor completely. Besides,we also expose that both result and process control are important for rumor control and intervention.

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[2]顾亦然,沈贤.无标度网络中谣言传播的研究[J].计算机技术与发展,2013,(08):254.
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更新日期/Last Update: 2018-11-10