We use functional data analysis method to study the motivation and influence of bidding behavior under the assumption of in鄄formation-related value in auction theory,and construct a model of seller bidding motivation stage change based on the characteristics ofnon-homogeneous Poisson process of random arrival of?bidders, and analyze the seller ’ s motivation and influence to participate inbidding. The results of the study show that the seller’s motivation to bid gradually?
decreases as the auction progresses,and the auctionmethod,the degree of association,the number of bidders and the value of the lot all affect the seller’s?
motivation to participate in thebidding. Among them,the seller’s motivation to participate in the bid under the second price seal auction is stronger. The more relevantthe auction,the more likely it is to make bids. An increase in the number of bidders will weaken the seller’s motivation to participate.The smaller the?
proportion of individual valuations in the value of the lot,the more likely it is that bids will occur. Finally, throughempirical analysis,the conclusions obtained are?
verified and specific management enlightenment is given,which is of practical significancefor further designing the online auction mechanism to reduce the?
occurrence of bidding, maintain the fairness and justice of online transactions,and improve the operational efficiency of the auction market.