基于AHP法的智能手机用户消费等级研究-《计算机技术与发展》

文章信息/Info

Author(s):: LI Ling-yue; SHAO Yu-bin; LONG Hua ; WANG Yuan; Faculty of Information Engineering and Automation, Kunming University of Science and Technology

Keywords:: telecommunication users; AHP method; telecom users＇ consumer grade

摘要:: 为了区分不同的电信用户群体，使推送信息有针对性地满足不同用户的需求，文中提出了推测电信用户消费等级值的观点。对电信用户的业务属性、欠费属性、位置信息和手机信息等因素进行了多维的综合评价。介绍了AHP法的主要步骤、判断矩阵的建立和一致性检验。根据用户特性抽取了相关信息，确定影响用户消费等级的因素次序，通过AHP法建立了电信用户消费等级评价模型，并利用最大特征根法计算出层次价值指标的权重，得出了最终计算公式。最后通过实例计算，验证了该模型的有效性

Abstract:: Propose the view of telecom users＇ consumer grade value to distinguish between different groups of telecom users and make the push information can meet the needs of different users targeted. At the same time by comprehensive evaluation of telecom users＇ business property, arrears properties,location and phone information and other factors, describe the main steps of AHP method, establishing of judgment matrix and consistency testing of the matrix. Then identify the factors that affect the level of consumption of the order of the user via extracting relevant information of user characteristics, build an assessment model of telecom users＇ consumer grade by using AHP method, also get the final formula and calculate the weights of level value index by using largest relative eigenvalue method. Finally, the validity of this model is verified via example calculation